Critical Role × UniVersus

UVS Games · 45 artworks

The brief

Familiar heroes. A fresh visual identity.

We partnered with UniVersus to reimagine Critical Role’s characters for the crossover card game, developing distinctive designs that stayed true to their original identities. For the initial launch, we explored two visual directions: richly rendered painterly artwork and a bold, graphic anime-inspired style.

Across multiple series over the years, our work expanded to character cards, alternate art, weapons, and action and ability illustrations, alongside marketing artwork adapted for packaging and promotional use.

From early design exploration to final illustration, we helped build a cohesive collection across diverse subjects and formats, balancing creative interpretation, recognizable characters, and the visual clarity each card needs.

Art direction / Art lead

Kit Ho (AD/Lead), Johnathan Chong (AD)

Scope

Visual Development / Character Adaptation / Card Illustration / Marketing & Packaging Artwork / Production Management

Artwork